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PORTFOLIO
Essence
Quicksilver Women
Lego Indy
Soapnet
Shaun White
Kayak Shed
MacBook touch
Nike Golf Apparel
Nike Golf Sumo
Nike Golf One Ball
Nike Golf Women's
Nike Golf
H&H Coffee
HBO Snowflakes
HBO "Show"flakes
iC Putter
Nike Golf Juice
Oxy Nation
Dr. Martens
uvu Mobile
Pepsi Football
Mr. Woodcock
Nvidia
Pepsi BEP
Nike Sumo
LucasArts
Lego Star Wars II
Red Bull LMS
Pivitplex CD
Nike Footwear
BK Whopperettes
Adidas Running
Adidas KG
Amp'd
Fly Pentop
Doublemint
Old Spice WSH
EVB
Bella Sera
Candystand
Big Red
Pivitplex 2005
Kashi
Clydehurst
Nike Football
Shockwave
Travelzoo
Body Shop
Halo 2
Pivitplex 2004
Nike Vintage
DJ CD Poster
Homeless
Bridger

 
HEY by tofslie
hey | by tofslie
One Week of Food
Welcome to the Party
Political Zoolander
The man who “invented” cowboy clothing has died at age 107
 
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ESSENCE     pitch comps
Art Direction & Design
 
 
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QUICKSILVER WOMEN'S     womens.quiksilver.com/
Art Direction & Design
 
 
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LEGO INDIANA JONES     legoindianajonesgame.com
Art Direction & Design

Created for the upcoming release of the Lego Indiana Jones Adventure game created by Lucas Arts.
 
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SOAPNET     pitch comps
Art Direction & Design
 
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SHAUN WHITE     pitch comps
Art Direction & Design

This is a set of comps I did for Shaunwhite.com that I thought turned out pretty well, and almost like more than the chosen comps.
 
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SHAUN WHITE     www.shaunwhite.com
Art Direction & Design

Although the final design has changed much from what I first proposed, the spirt of the project is still there.
 
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KAYAK SHED    www.kayakshed.com
Art Direction, Design & Identity

This site was created for a local shop that has a large online presence. I was tasked with creating site that was based on a strict grid CMS system. I think the result came out pretty well.
 
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MACBOOK TOUCH MOCKUPS     larger images
Industrial Design

Sorry to burst your bubble if you thought these might be the real thing, but they were just a small project I had fun with. I have been meaning to get into industrial design and I think doing this project has given me the itch.
 
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NIKE GOLF APPAREL     www.nikegolf.com
Art Direction & Design
 
 
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NIKE GOLF SQ SUMO     www.nikegolf.com
Art Direction & Collaborative Design with MooseSyrup
 
 
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NIKE GOLF ONE BALL     www.nikegolf.com
Art Direction & Collaborative Design with MooseSyrup
 
 
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NIKE GOLF WOMEN'S     www.nikegolf.com
Art Direction & Design
 
 
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NIKE GOLF     www.nikegolf.com
Art Direction & Design

A style overhaul to the already award winning nikegolf.com did not come easy, yet the change turned out very compelling and hit the mark for Nike Golf.
 
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H&H COFFEE SUPPLY     identity
Art Direction & Design

Created for a startup company located in Portland, OR. I was involved in creating not only a unique identity, but also initial tone and style for their brand.
 
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SNOWFLAKE ILLUSTRATIONS     click each snowflake to view detailed
Illustration & Design

Illustrations done as part of a bus and subway print Christmas campaign to promote holiday DVD box sets for the HBO lineup. Each snow flake was created using both illustrator and photoshop.
 
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HBO SHOWFLAKES     click each showflake to view detailed
Illustration & Design

Illustrations done as part of an online Christmas campaign to promote holiday DVD box sets for the HBO lineup. Each snowflake is comprised of elements relating to the selected series.
 
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NIKE GOLF IC PUTTER     www.nikegolf.com/ic
Art Direction & Design

An interactive video site created to show a very in-depth and compelling story about Nike's new optically engineered iC Putter featuring Dr. Al.
 
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NIKE GOLF JUICE BALL     www.nikegolf.com
Art Direction & Design
 
 
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OXY NATION    www.oxynation.com
Art Direction & Design

This highly interactive video site which targets young teen men was created to coincide with Oxy's new campaign. Working with Cenergy, we spent 3 days shooting the commercial and website video in Vancouver B.C.
 
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DR. MARTENS     www.drmartens.com
Art Direction & Design

With Dr. Martens reemergence back into the spotlight, we were tasked with bringing their new brand image to the web. This resulted in a spontaneous and freeform website that has a few surprising tricks up its sleeves creating a very unique shopping experience.
 
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UVU MOBILE     comps
Art Direction & Design
 
 
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PEPSI FOOTBALL     www.howyoufootball.com/
Art Direction & Design

 
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MR. WOODCOCK
Art Direction & Design

Pitch boards created for the hit Movie Mr. Woodcock.
 
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NVIDIA
Art Direction & Design

A sample of numerous rounds of creative which we did for Nvidia as part of a paid exploration / case study for the future of the companies online presence.
 
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PEPSI BLACK EYED PEAS  
Art Direction & Design

Pitch boards created for a Pepsi Cola Black Eyed Peas collaboration. The project was put to a hault for unknown reasons part way through.
 
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NIKE GOLF SUMO  
Art Direction & Design

2006 brought in the new face of golf, square. This website was created to promote the new radical square headed driver created by Nike Golf. A square theme was used in many areas throughout the site.
 
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LUCAS ARTS  
Art Direction & Design

We created the new website for Lucas Arts only to have it killed at the last second due to "somebody" up top changing there mind after rounds of approval and development.
 
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LEGO STAR WARS II     www.legostarwarsii.com
Art Direction & Design
 
 
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RED BULL LAST MAN STANDING     redbulllastmanstanding.com
Art Direction & Design

Pitch work for the insane Last Man Standing race created for the agency Heavenspot. Site was sold through and developed.
 
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PIVITPLEX "THE KING IN A ROOKERY"   
Art Direction & Design

CD packaging and logo design created for Pivitplex's sophmore release "The King in a Rookery".
 
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NIKE GOLF POWER PLATFORM 
Art Direction & Design
 
 
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BURGER KING WHOPPERETTES     website link
Interactive Art Director & Design

At EVB we worked with CP+B to bring this interactive whopper builder to life. What is more fun than creating a burger out of sexy brazilian women? I submit that there is nothing more fun.
 
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Adidas Running  
Art Direction & Design

These digital matte painting moodboards and website concept were created for a pitch for an Adidas Interactive Running website.
 
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ADIDAS KEVIN GARNETT 3     launch site
Video Direction, Art Direction & Design

Trying to push the envelope and usher the web into a new era of video using Flash 8, we launched the new site for Adidas and their new shoe created for the NBA star Kevin Garnett.
 
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adidas
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AMP'D   
Art Direction & Design
 
 
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FLY PENTOP    
Art Direction & Design

I worked on the concept and design of the launch of LeapFrog’s groundbreaking new product, FLY™ Pentop Computer. From the initial client presentation (which included a standing ovation) to the finished site the design changed very little.
 
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DOUBLEMINT MINTS   
Art Direction & Design

Videos spots created for an internet campaign for Doublemint.
 
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OLD SPICE WHEN SHE'S HOT  
Art Direction & Design

We created an online video & music mixer that used b-roll footage from Old Spice's hot & sexy TV commercial. I also worked on a spoof site that was called whenyourstink.com that EVB shot, directed and built that featured a sweaty, fat guy instead of a hot sexy girl.
 
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EVB.COM  2006
Art Direction & Design
 
 
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BELLA SERA TWIGHLIGHT WITH GIA 
Art Direction & Design
 
 
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CANDYSTAND.COM     website design & identity
Art Direction & Design

Pitch work created for the hugely popular online gaming site, candystand.com
 
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BIG RED  
Art Direction & Design
 
 
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PIVITPLEX 2005
Art Direction & Design
 
 
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KASHI MIGHTY BITES    
Art Direction & Design
 
 
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CLYDEHURST.COM 2005-2007
Art Direction & Design
 
 
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NIKE FOOTBALL   print
Art Direction & Design

At AKQA we developed 3 page spreads and billboard advertisements for Nike Football. Illstrations were done out of house, design and concept was done inhouse.
 
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SHOCKWAVE  
Art Direction & Design
 
 
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TRAVELZOO    
Art Direction & Design

Although not the most glamorous design project, this was one I really enjoyed. The task was to take a Travelzoo's, a Nasdaq listed company, dated site and create a much more organized site with a robust search engine while keeping the same style and logo . With the use of a nice grid, color hierarchy and organization the result came out very nice. Even though it is simple the before and after of this project has to be one of my favorites.
 
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THE BODY SHOP     www.thebodyshop.com
Art Direction & Design

While at AKQA I worked closely with The Body Shop’s San Francisco headquarters to help create their new online shopping website.
 
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HALO 2     launch website
Art Direction & Design

Halo2.com was a great marketing & interactive site created for the launch of the game and one of the biggest projects I have been responsible for. The site we created featured an alien environment, complete with it’s own language. Halo2.com has been nomited for a Cannes Lion award, and recently won gold at the Adweek Mixx Awards along with numerious other awards.
 
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PIVITPLEX 2004 
Art Direction & Design
 
 
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NIKE VINTAGE     www.nike.com/something
Motion, Art Direction & Design
 
 
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DJ POSTER
Art Direction & Design

This poster was created by printing individual cd labels and arranging them in order to create a unique poster.
 
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HOMELESSNESS     brochure
Art Direction & Design
 
 
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BRIDGER SYSTEMS    brochure
Art Direction & Design
 
 
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ABOUT 

My name is Edwin Tofslie and I am an online and traditional Art Director & Designer. I have been lucky enough to work on some great brands over the past few years. Much of my career has been spent in the San Francisco Bay area at AKQA and EVB. I left the Bay Area and moved to one of the best places in America, Hood River, OR. I am now working at Summit Projects leading up brands such as Nike Golf, Oxy, Dr. Martens and Lucas Arts. As you look through my work you might notice that I don’t have a set “style”. Instead of working in one defined way or latching onto the latest “cool” trend I try and approach each project with a fresh perspective, making each project great in its own right. The projects above span a 5-year period from 2003-2007.
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FRIENDS NEWS 

Mike
Seth
d5ive
Jose
Mark
Nicolas
Lucas
Josh
Mikula
Jeff
Jersey
Kevin
Liz
Pablo
Norma
Chris
Kat
Tom
Red 5 Comics
Matt
Clay
Glen
Sarah
Kim
Steve
Lasalle
Nick

I HAVE DONE WORK FOR THE FOLLOWING BRANDS

ABC
Adidas Basketball
Adidas Running
AMP'D Mobile
AOL
Bella Sera
Big Red
Bungie
Burger King
Candystand
Cape Canaveral
Doublemint
Dr. Martens
Fly Pentop
Fox
HBO
Juicy Fruit
Kashi
Leap Frog
Lucas Arts
Microsoft
Nautilis
Newline Cinemas
Nike Golf
Nike Soccer
Nvidia
Old Spice
Oxy (facial cleaner)
Palm
Pepsi Cola
Red Bull
Sainsbury's
Shaun White
Shockwave
SOAPnet
Sunkist
The Body Shop
Travel Zoo
Visa
Wrigley's
Xbox


January 19, 2008

I have launched a new area of my site called "HEY by tofslie". It is a place which allows me to share my Ideas, Research, Findings and much more with you. I love to learn and explore both in the realm of knowledge and wisdom. This is my way to collect it, and share it.

January 7, 2008

My dad took a few photos down by the Yellowstone river back home in Montana. I really do miss it there. Very rugged and pure.

January 1, 2008

We launched three new Nike Golf sites over the break and one more to come. I will be posting them in the portfolio area soon. But the other fun project I just accuired is a 1979 GMC C1500 Stepside with a 350 V8. It will be nice to tackle a project that is not computer related for a change. It has a rebuilt engine and tranny, needs a bit of tune up work. I will be redoing the worn paint with a high gloss black finish. That should make this baby look awesome. I will then little by little fix up and replace the Wooden Bed and work on the interior. I will keep you updated as I hit some good milestones.

November 28, 2007
It was time for a refresh of my portfolio, as you can see, it has happened. This time around I tried to create an easy way to navigate but also show my projects in compelling and unique display manner.

October 4, 2007
Just relaunched nikegolf.com under a new look and feel and partial redesign. It is now much cleaner, organized and easier to use. I also have a ton of work I will be posting as soon as it goes live. But before I do, I will take a few days to sleep.

June 28, 2007
The site we have been working hard on for the past few month, the one that I went to Vancouver, BC and shot... well, it is finally done. Check it out.

May 08, 2007
All is not quiet on the western front. After putting in 80 hours last week I am still at the healm.

April 09, 2007
The video shoot went great. Now comes the fun (hard) part of creating this awesome site. Vancouver BC is a really beautiful area. The city was cool too, but man the homelessness in the city is staggering. It is way worse than even San Francisco. I found out after talking to a friend that their government thought it was be a great idea to try and integrate the mentally challenged into society, then proceeded to shut down the mental hospitals. That sure backfired.

March 22, 2007
We just launched the new drmartens.com. Some of my favorite aspects of the site I came up with include the unique way to view the shoes in the product wall area. The client wanted a unique way to display their shoes. Dr. Martens whole idea behind their new look was spontaneity. So I took their shoes, threw them in a pile and said, here you go. They loved it. Go figure. Anyway this whole area of the site is a refreshing way to browse shoes and the in the end the site turned out pretty well.

March 19, 2007
This is going to be a busy next month for myself and the gang here at Summit. We just landed a cool interactive site for OXY. I will be flying to Canada to help with a shoot here in a few weeks. Should be a blast.